How Much Does a Website Cost in Dubai? A 2026 Price Guide in AED
What freelancers, agencies, and DIY builders actually charge — the hidden ongoing costs — and how to tell a website that generates enquiries from one that just exists.
Short answer: a basic business website in Dubai costs 2,000–8,000 AED, a professional SMB site with CMS and blog runs 8,000–18,000 AED, and larger custom builds start around 20,000 AED. The range is wide because "a website" can mean anything from a swapped-logo template to a conversion machine.
If you've collected quotes in Dubai, you've seen everything from 999 AED specials to 50,000 AED proposals. Here's what actually drives the price — so you can budget properly and avoid paying for the wrong thing at either end.
Website Prices in Dubai by Type
DIY builders (Wix, Squarespace) — 300–1,500 AED/year
Fine for a hobby or a placeholder. But you build it yourself, it rarely ranks well, and it usually looks like what it is. Hidden cost: your time.
Freelancers — 1,000–10,000 AED
Huge quality range. A good freelancer at 5,000+ can deliver solid work; a 999 AED special is a template with your logo. Risk: support disappears when they do.
Basic business website — 2,000–8,000 AED
Up to ~8 pages, responsive, contact forms. This is what most Dubai SMBs actually need — if (and only if) it's built to convert and structured for search.
Professional SMB website — 8,000–18,000 AED
Up to ~20 pages, CMS, blog, on-page SEO, integrations. Right for businesses where the website is a primary sales channel.
Custom / e-commerce — 20,000–100,000+ AED
Custom functionality, online payments, multilingual, integrations. Enterprise territory.
The Ongoing Costs Nobody Mentions in the Quote
- Domain renewal — 50–100 AED/year
- Hosting — 200–1,500 AED/year depending on the platform
- SSL certificate — often bundled, otherwise 100–500 AED/year
- Maintenance & updates — 100–500 AED/month if your platform needs it
Always ask what's included. A cheap build with an expensive maintenance contract costs more over two years than an honest all-in price.
What Actually Determines If a Website Is Worth It
The most expensive website mistake in Dubai isn't overpaying — it's buying a site that looks fine and generates nothing. We've written about why websites get traffic but no enquiries — the short version is that a website earning its keep needs:
- Conversion-focused structure — clear calls to action, WhatsApp contact, forms that work
- SEO and AI-search-ready foundations — so Google and tools like ChatGPT can understand and recommend you
- Content that answers what your customers actually search for
- Connection to a CRM — so enquiries get followed up, not lost in an inbox
Red Flags When Comparing Quotes
- No mention of SEO structure, page speed, or mobile — just "beautiful design".
- Stock template with your logo — ask to see 2–3 sites they built and check them on your phone.
- You don't own the domain or hosting account at the end.
- No content included — a site with placeholder text is not finished.
- Vague maintenance fees that only appear after you've committed.
What We Charge at Reach360
Full transparency, as always. Our website design projects start from 2,000 AED — conversion-focused, mobile-first, structured for both Google and AI search, with WhatsApp and enquiry forms built in. Our lean, technology-driven delivery model keeps overheads low, which is why we can price below typical agency rates without cutting scope. Schools and nurseries: see our education-sector service.
And because a website without visibility is a brochure in a drawer, most clients pair a build with an SEO plan (see our SEO pricing guide) from 2,000 AED/month.
Want an Honest Quote?
Tell us what you need — we'll tell you what it costs, what it doesn't need, and where you can save. Free, no pressure.
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